WEEK 4 (RAWR)

So today we learnt about Art deco, my favourite period.

Here's some stuff on cassandre one of the most prominent designers of the time.

The techniques used by Cassandre are what make his designs and creativity stand out amongst the Art Deco era and are what makes Cassandre such an influence of the period. Cassandre was religious in always beginning his design with the text and choice of type (which was often evented by him.) Cassandre deconstructed the figures of his designs into simple Illustrations based on geometric shapes, thus all illustrations and designs were based on geometric shapes. One of Cassandre’s most important contributions to graphic design was his belief in a total integration between image and text. Cassandre would romanticize the appeal of major forms of transport of the time, the car, the train and the ocean liner.  One of Cassandre’s more revolutionary ideas was the way he sold ideas, with use of motion and action, promoting the illusion of progress, rather than the things, or products themselves.