Tuesday, March 8, 2011

WEEK 2 (Hurty On My Eyes)

Well today we delved deeper into the wonderful world that is Design history, we focused on early design technologies, techniques, and movements within certain time periods that shaped and changed graphic design into what we know it as today.


Design Techniques
We began by looking at how the development of technology directly relates to the development of the look of Graphic design. different techniques changed of graphic design was done, and used. inventions such as Gutenburg's printing press and then later variations revolutionised design, with the invention of typeface, which would begin the ball rolling. With the start of the industrial revolution, came the need for advertisement and the invention of such techniques as lithography. All these inventions and other such things as the typewriter and eventually the computer have made graphic design what is today and will build it to what it will be in the future.


Victorian Era
Frankly, four words 'hurty on My eyes'.


We looked at design within the victorian era, and in comparison to what design is today the designs of the victorian era are just plan nuts. 
Designs in the victorian were all about elaborate fanciness. In other words 'less is more' is completely thrown out the window. victorian designs were filled with ornate decoration. Their typography was usually on a curve and the drawings were detailed an realistic centring  on the perfect form, designs where symmetrical. 
Though as time moved closer to the Modern Era designs started to become more simplified, they also became more experimental and riske.  
Today companies like to revive victorian style designs to give their company the illusion of age.


ARTS & CRAFTS  
Finally we looked at the arts and craft movement.
This movement was a reaction against the poor aesthetic quality of the industrial Revelation in Great Britain.
It was a socialist reform movement, and was recognised as the bride between traditional victorian values and the Modern Movement. William Morris was the best known as the leader of the Arts and Crafts movement.
The Movement tried to re-discover the traditions that existed before the Industrial Revolution.


Any way. That was lesson 2 in Design history.   
     

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