Tuesday, March 8, 2011

WEEK 10 (Something about Nothing)

We started the lesson today watching a video on Milton Glaser.
So heres some stuff on His visual language to Keep you hunger for design at bay.


Milton Glaser’s visual language comes through his designs as didactic, giving the designs their purpose and effect. Glaser wants the viewer to take something away from the poster, hoping that viewer will learn and understand something from the design. In a hope that the viewer would understand the design and not misconstrue the meaning and purpose of the design, Glaser “exposes” him self to his viewer by including a explanation of his design. Glaser wants the viewer to be wowed by the genius of his design, and he doesn’t want his meaning lost.

Glaser wants his viewer to interact with the design, by getting the viewer to move around the design or within the design, or the time it takes the viewer to put together the meaning of the design.  




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