WEEK 3 (Transcending the Line Between Reality and Madness)

Welcome back sports fans.


Todays Lesson was a fruit basket of interesting design Knowledge.

We stuck our teeth into wonderful the wonderful movements of Art Nouveau and Early Modernism.


First up in the batting order was Art Nouveau. Now Art Nouveau was direct descendent of our friend Arts and Crafts. Art Nouveau had the honour of being the first style of commercial art used consistently to enhance the beauty of industrial products. It was also the first international style to be embraced by all of Europe.


Here are some techniques embraced in Art Nouveau:

• Curved soft shapes, rounded and bold.
• Recreates organic shapes and patterns 
• Hand made craftsmanship
• Inspired by Japanese art.

TANGENT

The lesson was then suddenly blasted to the future to the far-out world of the sixties. This is because Art Nouveau found itself being recreated in Sixties Psychedelia. 

Brief Summery of Sixties Psychedelia:

• Born in San Francisco 
• Related to Psychedelic drugs taken by the youth of the era.
• Posters captured the idea of the 'trip'
• Pop Art movement apart of it.
• Abstract images
• Riske images.

BACK ON TRACK

So the second half the lesson was spent learning the wonders of early modernism. 


Early modernism was prominent between 1910-1935. EM artists were described as avon garde and experimental. bauhaus, Dada, Minimalism were prominent styles with in EM.


EM Involved a dissatisfaction of the past and the need for radical change. EM loved geometric shapes and hated ornamentation.